Technical Sales Services

Do you want to expand your telecom or 
IT business in SE Europe, the Middle East or Africa?

Check below how we can help!  


Roniac assists telecom and IT vendors with business development and technical sales, primarily in Southern Europe, Caucasus, the Middle East and Africa.

We help you grow your international business without investment and expansion of your own sales organization.

We contribute with introductions and sales activities in new markets in close cooperation with your sales team. Based on your strategy and plan, we agree on targets, timelines and reporting in line with your standards sales process.

From our location in the Eastern Mediterranean, at the crossroads of Europe, Africa and Asia, we cover many different markets at relatively close distance.

We have good experience in working with high-tech start-ups and smaller companies within telecom and IT and have over the years successfully introduced several new products to customers.

We are available for shorter or longer assignments.


Current and former partner vendors cover the following technology areas:

- Microwave and optical transport network data mining and analytics

- Satellite broadband solutions for underserved areas

- Backbone and access transmission network design and optimization 

- High-assurance (tempest & rugged) IT products for defence and government 

- TCP accelerators for mobile broadband operators

- EU and NATO approved secure communications solutions

- Value-added-services (VAS) products for mobile operators

- High-security IT solutions for governments

Further details are available on request.

About Roniac

Roniac was founded in 2006 and is based in Nicosia, Cyprus. The company is today owned and operated by me, Magnus Edling.

With more than 30 years in telecom and IT at various positions in the industry (including Ericsson and several other companies), I have acquired broad experience and good understanding of areas such as:

- Mobile and radio network technologies

- IT hardware and software system sales

- Analysis of customer needs and requirements

- Customer presentations

- Contract negotiations

- Managing customer projects and accounts

I am a motivated and accomplished technical sales professional with a background in electronics and radio engineering, and have long experience in working closely with smaller companies that wish to expand their international business.

I have a good track record in lead generation and sales development, as well as in maintaining relationships with customers.

For more information, feel free to get in touch with me through the contact details below.


Roniac Trading Ltd
P.O. Box 20937
CY-1665 Nicosia


Email: info (at)
Phone: +357 99 972 267

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